Concept Testing: Casino In-Game Navigation
An early-stage concept testing I led to explore the viability of 5 in-game features. Data was collected via survey and interviews; research findings were presented to stakeholders to assist with product decisions.
Benchmark Surveys: Hollywood Casino Pre-Launch
I helped launch 3 marketing surveys to uncover possible adoption barriers and benchmark the likelihood of adopting the new standalone casino app that was launched in December, 2024.